Sustainability at unicörn

We all know the fashion industry doesn’t exactly have the best reputation when it comes to sustainability. So, from day one, we decided: if we’re going to put more clothing out there, we’re going to do it right.

That’s why all our gear is made from 100% organic cotton. To put it into perspective: organic cotton makes up just 2% of global cotton production and uses 91% less water and 62% less energy than conventional cotton. Sure, it’s a tough route to take, but if it means helping the planet breathe a little easier, then we’re all in.

But fabric is just the beginning. We took our time choosing the right partners to ensure that every item is as fair to the people making it as it is to the planet.

So what’s in the mix?

  • 100% Organic Cotton: Free from harmful pesticides and fertilizers because we like our planet chemical-free.
  • A Lower Carbon Footprint: Producing organic cotton cuts CO2 emissions by 90% compared to conventional cotton.
  • Ethically Made: Created under fair and safe working conditions because style shouldn’t come at someone else’s expense.
  • Vegan & Sustainable: Certified by GOTS, Oeko-Tex 100, and in partnership with the Fair Wear Foundation.

Oh, and our prints?
We use only water-based inks, no PVC, phthalates, BPA, or other nasty stuff. Certified safe by Oeko-Tex 100 and REACH because your skin (and the planet) deserve better.

Let’s talk about quality:
Cheap, low-quality clothing often ends up in the trash after just a few wears—seams unravel, fabric shrinks, or it completely loses shape after a wash or two. One of the best indicators of long-lasting quality is the fabric weight (GSM). The higher the GSM, the more material is used, making the garment not only more durable but also less prone to wear and tear.

At unicörn, we don’t cut corners. We use only the highest available fabric weights for each type of product: Hoodies (300-320g), Longsleeves (185-190g), and T-Shirts (185-190g). This isn’t just about making our gear look good; it’s about making sure it feels good and stays in your wardrobe for years. That’s why, aside from loving the designs, the number one thing our customers rave about is the quality and feel of our clothing. 

What about packaging?
We ship exclusively with DHL "GoGreen"  and use recycled packaging—because taking care of the planet shouldn’t stop at just what you wear.

At our unicörn HQ, we even generate our own power through solar energy and are proud members of the "Grüner Punkt" recycling system, so every bit counts.

What makes us different?
No fast fashion here. No drop shipping, either. Every piece is hand-printed in limited batches because we’d rather do it right than do it fast. This also means our production costs are much higher than those of the big brands—but for us, it’s a price worth paying. And we hope you feel the same.